DOZENS of women and girls donned garish pink outfits, waved pom-poms and danced the day away at the Chelmsford Race for Life launch event on Saturday.
Cancer Research staged a carnival-style party in the High Street to get passers-by to sign up for the annual race in which 5,000 women are expected to run through Hylands Park in July.
Dance groups, Platinum Majorettes and Dance Projection, performed dazzling routines for shoppers and even convinced some to learn the moves to Cancer Slam, the charity's Race for Life routine. Volunteers also sold pink flowers, raising just under £1,000 for the charity.
Breast cancer survivor and mother-of-three Nikki Brewer, 31, from Great Baddow, who helped at the launch event and even painted her body in a pink camouflage pattern, said: "It's thanks to charities like Cancer Research that I'm still here today, so it's very important to me to get involved.
"The launch event was amazing, and my children love to help out with me. It was great to have the support from all of the volunteers and Race for Life staff. Local shops such as Starbucks, Giraffe and Millie's Cookies provided drinks and snacks for us."
Nikki is running the 5k race in Chelmsford and also the alternative Pretty Muddy obstacle course event in Ipswich on her hen-do before she marries Ben Kilpin.
Event manager Gill Burgess said: "I'd like to say a massive thank you to everyone that supported us and made donations. I hope many women get involved and sign up for Race for Life."
The Race for Life campaign is the largest women-only fundraising event in the UK and raised £526 million, with the Chelmsford event contributing £280,000.
To sign up to a Race for Life event near you, learn the dances moves to the Cancer Slam, or give a donation visit raceforlife.org or call 0845 600 6050.
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